January, 2026
This is a repeating eventJanuary 28, 2025 9:00 am
Spielwarenmesse
Event Details
Spielwarenmesse : Toy Fair Nuremberg
International trade fair for the toy industry
Experience the Spirit of Play at the key meeting point for the toy industry.
As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers.
Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse a unique event for all players in the toys and games market.
The halls at the Spielwarenmesse have been divided into different product groups to provide you with a perfect overview of the industry.
Product range
Baby articles, lifestyle and trend products, school supplies and stationery, outdoor goods, fireworks and Carnival items, electronic toys and much more.
You decide which products fit your strategy and range.
At the Spielwarenmesse, you will find a unique selection of manufacturers in 12 product groups.
- Lifestyle Products
- Dolls, Soft Toys
- Baby and Infant Articles
- Wooden Toys, Toys made from Natural Materials
- School Articles, Stationery, Creative Design
- Technical Toys, Educational Toys, Action Toys
- Electronic Toys
- Model Railways and Model Construction
- Sport, Leisure, Outdoor
- Festive Articles, Carnival and Fireworks
- Games, Books, Learning and Experimenting
- Multi-Product Group
Spielwarenmesse 2025: The International Toy Fair
Spielwarenmesse is the world’s largest and most important international toy fair, held annually in Nuremberg, Germany. It is a platform for toy manufacturers, buyers, and industry experts to showcase the latest innovations, trends, and products in the toy industry. In this article, we highlight seven key themes that are likely to shape the agenda of Spielwarenmesse 2025 and provide insights into each topic.
- Toy Trends: Toy Trends are an essential aspect of Spielwarenmesse, as they provide insights into the latest trends and innovations in the toy industry. At Spielwarenmesse 2025, expect to see many exhibitors showcasing toy trends, such as STEM toys, educational toys, retro toys, and toys inspired by popular movies and TV shows.
- Digital Toys: Digital Toys are a growing segment in the toy industry, as children become more tech-savvy and demand interactive and immersive toys. At Spielwarenmesse 2025, expect to see many exhibitors showcasing digital toy innovations and trends, such as augmented reality toys, interactive toys, and smart toys.
- Outdoor Toys: Outdoor Toys are an essential aspect of the toy industry, as they offer children opportunities to play and explore outside. At Spielwarenmesse 2025, expect to see many exhibitors showcasing outdoor toy innovations and trends, such as ride-on toys, sports toys, and nature-inspired toys.
- Baby and Infant Toys: Baby and Infant Toys are an essential segment of the toy industry, as they offer opportunities for early childhood development and learning. At Spielwarenmesse 2025, expect to see many exhibitors showcasing baby and infant toy innovations and trends, such as sensory toys, developmental toys, and eco-friendly toys.
- Collectibles: Collectibles are a growing trend in the toy industry, as children and adults seek to collect and display their favorite characters and brands. At Spielwarenmesse 2025, expect to see many exhibitors showcasing collectible toy innovations and trends, such as action figures, dolls, and figurines.
- Licensing and Branding: Licensing and Branding are essential aspects of the toy industry, as they involve partnerships between toy manufacturers and popular brands or franchises. At Spielwarenmesse 2025, expect to see many exhibitors showcasing licensing and branding innovations and trends, such as toys inspired by popular movies, TV shows, and video games.
- Industry Networking: Industry Networking is an essential aspect of Spielwarenmesse, as it offers opportunities for industry experts and professionals to network, exchange ideas, and form partnerships. Expect to see many networking events, such as meet-and-greets, cocktail parties, and receptions, where industry experts can connect with each other and form new partnerships.
In summary, Spielwarenmesse 2025 promises to be an exciting and informative event that offers a comprehensive showcase of the latest innovations and trends in the toy industry. Whether you are a toy manufacturer, buyer, or industry expert, Spielwarenmesse 2025 offers a unique platform to explore, network, and learn from the best in the field. So mark your calendar and join us in Nuremberg!
The Spielwarenmesse will take place on 5 days from Tuesday, 28. January to Saturday, 01. February 2025 in Nuremberg.
Industry sector
Toys, Games, Computer Games, Leisure, Hobby, DIY
Main product group
Baby Articles, Books, Party Items, Leisure Articles, Firework, Licensed Articles, Pattern Making, Model Railways, Model Toys, School Supplies, Toys, Electronic Toys, Wooden Toys, Books for the younger Readers, Children Books, Teaching Toys, Licenses, Plastic Toys, Plush Animals, Puzzle Games, Games
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