AMERICANA

World Open Championship Western Riding

This is the No.1 trade fair for the western riders taking place every September, in Augsburg trade fair center, Germany.

Most of its visitors are as active riders and own at least one horse, need horse riding equipment and clothes, care products and horse feed, stable technology and western outfits.

The NRHA Reining World Cup, the NCHA Cutting World Cup, the NRCHA Cow Horse World Cup and the AMERICANA Congress Classes: are the highlights of the fair.

You have to experience the Western atmosphere throughout the fair ground, as well as the Red Grizzly Saloon with live Country Music, which is even well known in the USA.

AMERICANA 2021:

Two Fine Trail Classes Open Ranch Riding Final part of the Friday Night Show again AMERICANA is internationally famous for outstanding reining and cattle classes.

But that is by far not all: Europe’s premier Western event is also a treat for trail and ranch riding fans.

The European Championship Trail has been one of the highlights of AMERICANA for many years.

In 2021, a Ranch Trail with natural obstacles and some ‘extravagances’ will be added.

Industry sector in Messe AMERICANA

Sporting Goods

Main product group

Riding Equipment, Horse Cars, Horse-breeding, Country Fashion, American Western culture, Travel, Stables, Feeding Stuff, Health care aids, Accessories, Accessories, Jewellery, Training, Breeding Associations, Training Facilities

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