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AUMA and the official Messe portals are the authoritative source for trade fair dates, venues, and exhibitor registration — we don't try to replace that, and we link to them throughout our site. BHOWCO exists for what happens in between: staying visible and credible to buyers in the weeks and months between fairs, when most exhibitors go quiet. Think of us as what keeps your presence active after the official channels have done their job of getting you registered and listed for the event itself.

A listing gives your company a permanent, searchable profile connected to the German trade fairs you participate in, alongside the editorial content we publish about those fairs and your industry. Each plan (Starter, Growth, Authority) includes a different level of profile depth, content association, and visibility support — full details are on our pricing page. We're happy to walk you through which tier fits your situation before you commit to anything.

No — and we'd be cautious of anyone who does. What we can commit to is helping your company stay findable, current, and credible to buyers who are actively researching suppliers after a trade fair. What buyers do with that is ultimately their decision, not ours.

No. Many of our clients set up their presence before their first exhibition, or maintain it between fairs they attend periodically. Continuous presence is the point — it isn't limited to fair week.

We only publish the business information you provide and approve, and we don't sell contact data to third parties. If you need details on data handling for GDPR compliance purposes, contact us directly and we'll provide our data processing information.

Yes. Contact our support team through your account panel or by email, and we'll walk you through the options for your specific plan and billing cycle.

Our team works in English and German. If your company communicates in another language, let us know — we'll do our best to accommodate, particularly for onboarding.

Yes. See our Partner Network page for how we work with consultants, export agencies, and chambers of commerce who advise international exhibitors.

We respond to most inquiries within 1–2 business days. For account or listing issues, using the support ticket system in your account panel is the fastest route.