BEAUTY Düsseldorf 2025

Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness, Spa

28.03.2025 - 30.03.2025
Friday - Sunday, 3 days

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Fair Location
Messe Düsseldorf,
Stockumer Kirchstr. 61, 40474 Düsseldorf, North Rhine-Westphalia, Germany

Messe Beauty Dusseldorf 1 3

beauty duesseldorf logo The BEAUTY DÜSSELDORF (Beauty International) trade fair is the leading international trade fair for cosmetics, nails, feet, wellness and spa.

Around 1,500 national and international exhibitors and brands show a diverse, clearly structured range of products from the areas of cosmetics, nails, feet and wellness at the Düsseldorf Beauty Fair, thus offering experts from all over the world a comprehensive overview of the market.

The BEAUTY DÜSSELDORF exhibition is sensibly supplemented by a practice-oriented workshop and specialist program and other program items at the industry meeting points and at the meeting point.

The latest beauty products, current trends and hip treatments – at the leading international trade fair for cosmetics, nail, foot, wellness and spa, professionals from all over the world get an optimum overview of service cosmetics.

Experience tomorrow’s trends up close and let yourself be inspired by new business ideas for your business success.

Take a look at BEAUTY DUSSELDORF and let the unique atmosphere inspire you.

Lectures at Meeting Point

Novelties and trends, products and treatments, make-up and fashion, shows and award ceremonies:

The Meeting Point presents a varied program every day.

Exhibitors present innovative products as well as treatment and care concepts.

The presentations of the A Life of Beauty Award and the Golden Mask for Make-up Art will be emotional.

An exciting highlight next year will be the redesigned make-up championships.

The BEAUTY Make-up Award is aimed at nationally and internationally experienced make-up professionals with many years of occupational experience who compete against each other.

At the Young Make-up Talent Award, up-and-coming young talents can prove their skills.

The program is rounded off by the ”fashion meets beauty” fashion shows, in which current fashion trends for spring and summer are presented.

Discover the Future of Beauty at BEAUTY Düsseldorf 2025

BEAUTY Düsseldorf 2025: A Transformative Journey into the Industry's Tomorrow

BEAUTY Düsseldorf 2025 is a premier industry event that promises to captivate and inspire beauty professionals, entrepreneurs, and enthusiasts alike. As a leading platform for showcasing the latest advancements and visionary insights shaping the future of the beauty landscape, this annual gathering is poised to redefine the way we perceive, experience, and interact with beauty.

Key Highlights:

1. Technological Innovations:

  • Explore cutting-edge solutions that harness the power of emerging technologies, such as AI, machine learning, and interactive digital platforms.
  • Discover innovative products and services that redefine the beauty experience through personalization, customization, and seamless integration.

2. AI-Powered Personalization:

  • Experience the transformative potential of AI-driven personalization, where advanced algorithms and data analytics unlock unprecedented levels of customization.
  • Witness exhibitors revolutionizing the way consumers engage with and experience beauty products and services tailored to their unique needs.

3. Digital Experiences and Interactive Platforms:

  • Immerse yourself in the integration of virtual reality (VR), augmented reality (AR), and other digital solutions that enhance consumer engagement and streamline the beauty journey.
  • Explore exhibitors pioneering the convergence of physical and digital realms to create captivating and seamless beauty experiences.

4. Connected Beauty Ecosystems:

  • Discover exhibitors driving the creation of interconnected beauty ecosystems that empower consumers, brands, and industry professionals to collaborate, share data, and access personalized solutions.
  • Witness the empowerment of individuals through holistic platforms that optimize well-being and streamline beauty routines.

5. Thought Leadership and Visionary Insights:

  • Engage with industry experts, visionaries, and innovators as they share their insights, discuss emerging trends, and explore transformative solutions.
  • Immerse yourself in captivating keynotes, panel discussions, and masterclasses that provide a glimpse into the industry's tomorrow.

Prepare to be inspired, informed, and empowered as you navigate the transformative landscape of BEAUTY Düsseldorf 2025. This extraordinary event promises to be a gateway to the future, where the convergence of technological prowess and consumer-centric innovation is driving a revolution in the world of beauty. 10 1 1 2

Beauty Dusseldorf

Messe Dusseldorf center

28.03.2025 - 30.03.2025
Friday - Sunday, 3 days

Past editions:

  • 22. - 24. March 2024
  • 31 Mar. - 02 Apr. 2023



Industry sector

Cosmetics, Personal Hygiene, Wellness

Main product group

Cosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers’ Supplies, Nails/Nail-Design, Fashion Jewelry, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories

Messe Düsseldorf GmbH
40474 Dusseldorf
Tel: +49 211 4560-01
Fax: +49 211 4560-668
Email: info[@]

Phone: +49 211 4560-01
Fax: +49 211 4560-668
Email: info[@]


How to get to Beauty Dusseldorf

on foot    on foot:

from Dusseldorf Hbf is 1h 30 min walk or 30 min with a bicycle 1h 5 min with a walk or 25 min with a bike

by car
    By car:

from Dusseldorf Hauptbahnhof the ride will take you 30 min (~9 km) from the airport there are only 15 to 20 min (~9km)

BY Public TransportBy public transport:

From the Dusseldorf Central Station U-Bahn Nr U78 will get you there for 26 min From Dusseldorf International Airport to Messeplatz you need to change transport with either of this 3 options:

– From Airpot Terminals A/B/C: 6 stops with Bus 760 to Freiligrathplatz and then U78 to MERKUR SPIEL-ARENA/Messe Nord and within 7 min walking distance you will reach the Messe*

– SB51 from Flughafen Terminal A/B/C to Theodor-Heuss-Brücke and then with U78 to MERKUR SPIEL-ARENA/Messe Nord and within walking distance you will reach the Messe*

– from Terminals A/B/C take bus 721 for 6 stops to ‘Am Hain’, transfer to bus 722 for another 4 stops to Messe Congress Center and within walking distance you will reach the Messe* *

every choice will take you from 30 to 40 min

International trade fair for Cosmetics in germany

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Frequently Asked Question

It is our pleasure to be help and answer your questions about German trade fairs . In below you will find FAQ about Beauty Dusseldorf.

The BEAUTY will take place on 3 days from Friday, 28. March to Sunday, 30. March 2025 in Düsseldorf. It is usually in the month of March. annually

At Beauty Düsseldorf – Leading international trade fair for cosmetics, nail and foot care, wellness and spa, there are appointments with national and international exhibitors for Beauty, Cosmetics, Wellness, …

Beauty takes place in Düsseldorf, Germany and is held at Messe Düsseldorf Center

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