Amigra Grasses & More
Industry Positioning of Amigra Grasses & More
Amigra Grasses & More is a Dutch grower and supplier specializing in ornamental grasses and hardy ferns. The company focuses on cultivating varieties that are popular with consumers and proven to sell quickly in garden centers. Their product range is centered around providing aesthetic, low-maintenance perennial plants suitable for various garden designs and conditions.
Trade Fair Participation Context
Participation in the IPM Essen trade fair at Messe Essen offers Amigra Grasses & More a platform to present its collection of ornamental grasses and ferns to an international professional audience. The event facilitates connections with garden center buyers, landscapers, and distributors from across Europe who attend the fair to source plants and plan assortments for the upcoming seasons.
B2B Relevance and Professional Landscape
The company’s products cater to B2B clients in the horticultural retail and landscaping sectors. By offering commercially proven varieties of ornamental grasses and winter-hardy ferns, Amigra provides garden centers and nurseries with plants that align with current consumer trends toward elegant, low-maintenance greenery for gardens and containers.
What Trade Fair Visitors Typically Explore
Visitors to the Amigra Grasses & More booth at IPM Essen can typically explore the diversity of the company’s ornamental grasses and ferns, discuss their application in commercial garden center assortments or landscaping projects, and learn about their cultivation characteristics. All business inquiries and professional networking requests should be sent via the company’s official website.
Relevant Links for Trade Fair Professionals
Visit the internal trade fair page on BHOWCO: BHOWCO Trade Fair Overview
Visit the company’s official website: Official Company Website
Frequently Asked Questions
- What are the core products of Amigra Grasses & More?
The company specializes in cultivating and supplying ornamental grasses and hardy, winter-hardy ferns, focusing on varieties with proven market success. - What are the key characteristics and uses of these plants?
The ornamental grasses and ferns are perennials known for adding elegance, requiring little maintenance, and being suitable for various gardens, soil types, and container arrangements. Ferns are particularly noted for thriving in shaded areas. - Why are ornamental grasses currently popular?
Their popularity has grown due to their aesthetic appeal, low maintenance, and versatility. Their use by renowned landscape architects like Piet Oudolf has significantly influenced garden design trends. - What is the business strategy behind the product selection?
Amigra focuses on cultivating varieties that have already demonstrated fast sales in garden centers, aiming to provide its B2B partners with commercially reliable and consumer-tested plants. - Why does a specialist grower participate in IPM Essen?
IPM Essen is the leading global trade fair for the horticulture industry, providing an optimal platform for a niche grower to connect with international buyers, landscapers, and distributors looking for trend-oriented plant varieties. - How can trade professionals initiate contact?
All business inquiries and networking requests should be directed through the contact channels available on the company’s official website.
AMIGRA was founded in 2012 and is based in Honselersdijk, in the heart of the Westland region. This is the location of our greenhouses that we use to ensure a frost-free environment for growing our ornamental grasses and outdoor ferns.
It goes without saying that sustainability is of paramount importance to us. We cultivate our plants using a minimal amount of energy and make almost exclusive use of organic crop protection agents. We follow market developments relating to biobased pots and trays, the applicability of recycled materials, and demand for peat-free potting soil. Needless to say, we have also been awarded various certificates in several areas, such as ‘On our way to planet proof’, MPS GAP, and MPS SQ.
Four core values form the pillars of the company.
Whether in relation to our cultivation practices or the way we deal with customers, these core values are reflected in everything we do.
Our Catalogues
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