May, 2026
This is a repeating eventMay 12, 2028 9:00 am
Interzoo
Event Details
Interzoo
12. – 15. May 2026 | Nuremberg, Germany
Official Website: www.interzoo.com
Where does the global pet industry discover the products and trends that will captivate pet owners for the next two years? At Interzoo, the undisputed world’s leading international trade fair for pet supplies. This biennial event is the definitive global marketplace where manufacturers, wholesalers, and retailers from every continent converge to shape the future of pet nutrition, accessories, and care.
Strategic Snapshot
Interzoo is the global heartbeat and premier business platform for the entire international pet industry. Organized “by the industry, for the industry,” it presents the world’s most comprehensive product range across all pet segments—from dogs and cats to aquatics, small animals, and equestrian—making it the essential sourcing and trend-spotting event for the multi-billion dollar pet care market.
Why This Fair Matters in Germany’s Exhibition Ecosystem
As the world’s largest and most international trade fair for pet supplies, its biennial cycle in Nuremberg creates a globally anticipated gathering of unparalleled scope. It attracts buyers for major pet retail chains, independent store owners, wholesalers, distributors, and product developers from over 100 countries. Germany’s central European location and Nuremberg’s legacy as a major international trade fair hub make Interzoo the indispensable platform for launching products, securing global distribution, and understanding the emotional drivers of the worldwide pet owner community.
Who This Fair Is For — and Who Should Skip It
Ideal for:
- Manufacturers of pet food, treats, nutritional supplements, and feeding technology.
- Producers of pet accessories, toys, grooming products, bedding, carriers, and aquatics/terrarium supplies.
- Suppliers of pet retail shop fittings, merchandising systems, and packaging.
- Service providers for the pet industry, including publishers, marketing agencies, and industry associations.
Not ideal for:
- Businesses focused on veterinary pharmaceuticals or medical equipment without a pet care/lifestyle product line.
- Companies in unrelated consumer goods sectors without a dedicated pet segment.
- End consumers or pet owners; it is a strictly B2B professional trade event.
The 3–5 Day Moment vs. the 365-Day Reality
The fair is the industry’s biennial global ordering and trend-adoption event, where the majority of annual business for many retailers is secured. However, pet product retail is fiercely competitive and driven by fast-moving consumer trends and pet owner sentiment. A brand that shines only during the fair risks being a one-season wonder. Sustained success requires using the fair as a launchpad for year-round brand building, through continuous marketing support for retailers, engaging social media content for end consumers, and agile supply chains to capitalize on trends that emerge from the show floor.
Strategic Next Step
To understand how to transform short-term fair visibility into long-term market authority, read our guide: Building Sustained Trade Fair Visibility in Germany.
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