The BEAUTY DÜSSELDORF (Beauty International) trade fair is the leading international trade fair for cosmetics, nails, feet, wellness and spa.

Around 1,500 national and international exhibitors and brands show a diverse, clearly structured range of products from the areas of cosmetics, nails, feet and wellness at the Düsseldorf Beauty Fair, thus offering experts from all over the world a comprehensive overview of the market.

The BEAUTY DÜSSELDORF exhibition is sensibly supplemented by a practice-oriented workshop and specialist program and other program items at the industry meeting points and at the meeting point.

The latest beauty products, current trends and hip treatments – at the leading international trade fair for cosmetics, nail, foot, wellness and spa, professionals from all over the world get an optimum overview of service cosmetics.

Experience tomorrow’s trends up close and let yourself be inspired by new business ideas for your business success.

Take a look at BEAUTY DUSSELDORF and let the unique atmosphere inspire you.

Lectures at Meeting Point

Novelties and trends, products and treatments, make-up and fashion, shows and award ceremonies:

The Meeting Point presents a varied program every day.

Exhibitors present innovative products as well as treatment and care concepts.

The presentations of the A Life of Beauty Award and the Golden Mask for Make-up Art will be emotional.

An exciting highlight next year will be the redesigned make-up championships.

The BEAUTY Make-up Award is aimed at nationally and internationally experienced make-up professionals with many years of occupational experience who compete against each other.

At the Young Make-up Talent Award, up-and-coming young talents can prove their skills.

The program is rounded off by the ”fashion meets beauty” fashion shows, in which current fashion trends for spring and summer are presented.

Discover the Future of Beauty at BEAUTY Düsseldorf 2025

BEAUTY Düsseldorf 2025: A Transformative Journey into the Industry's Tomorrow

BEAUTY Düsseldorf 2025 is a premier industry event that promises to captivate and inspire beauty professionals, entrepreneurs, and enthusiasts alike. As a leading platform for showcasing the latest advancements and visionary insights shaping the future of the beauty landscape, this annual gathering is poised to redefine the way we perceive, experience, and interact with beauty.

Key Highlights:

1. Technological Innovations:

• Explore cutting-edge solutions that harness the power of emerging technologies, such as AI, machine learning, and interactive digital platforms.
• Discover innovative products and services that redefine the beauty experience through personalization, customization, and seamless integration.

2. AI-Powered Personalization:

• Experience the transformative potential of AI-driven personalization, where advanced algorithms and data analytics unlock unprecedented levels of customization.
• Witness exhibitors revolutionizing the way consumers engage with and experience beauty products and services tailored to their unique needs.

3. Digital Experiences and Interactive Platforms:

• Immerse yourself in the integration of virtual reality (VR), augmented reality (AR), and other digital solutions that enhance consumer engagement and streamline the beauty journey.
• Explore exhibitors pioneering the convergence of physical and digital realms to create captivating and seamless beauty experiences.

4. Connected Beauty Ecosystems:

• Discover exhibitors driving the creation of interconnected beauty ecosystems that empower consumers, brands, and industry professionals to collaborate, share data, and access personalized solutions.
• Witness the empowerment of individuals through holistic platforms that optimize well-being and streamline beauty routines.

5. Thought Leadership and Visionary Insights:

• Engage with industry experts, visionaries, and innovators as they share their insights, discuss emerging trends, and explore transformative solutions.
• Immerse yourself in captivating keynotes, panel discussions, and masterclasses that provide a glimpse into the industry's tomorrow.

Prepare to be inspired, informed, and empowered as you navigate the transformative landscape of BEAUTY Düsseldorf 2025. This extraordinary event promises to be a gateway to the future, where the convergence of technological prowess and consumer-centric innovation is driving a revolution in the world of beauty.