International Green Week

International Green Week Berlin 2026: The Ultimate Gateway to the Global Food, Agriculture, and Horticulture Market

Did you know that over 1,500 exhibitors from around the world participate in the International Green Week Berlin, showcasing the latest trends in food and agriculture? As the world’s largest exhibition for the food industry, agriculture, and horticulture, this event is a must-attend for international exhibitors. However, how do you ensure that your presence lasts beyond the 10-day event? Introducing Bhowco—a solution that keeps you connected 365 days a year.

Why You Can’t Miss International Green Week Berlin

Attending International Green Week Berlin is essential for any international exhibitor aiming to make a mark in the food and agriculture sectors. Here’s why:

• Global Exposure: Connect with a diverse audience from various countries, boosting your brand’s international visibility.
• Meet Key Industry Leaders: Engage with decision-makers and influencers who can help shape your business strategies.
• Showcase Innovations: Present your latest products and solutions to a receptive audience eager for new ideas.
• Network with Peers: Establish valuable connections with other exhibitors and industry professionals.

The excitement and opportunities are immense—don’t let this chance slip by!

A Comprehensive Guide for International Exhibitors at International Green Week

3 Essential Steps Before the Exhibition

1. Register Your Online Profile: Ensure your company is easily discoverable by potential visitors even before the event.
2. Plan Your Meetings: Schedule appointments with key contacts to maximize your time at the exhibition.
3. Prepare Multilingual Content: Cater to an international audience by having marketing materials available in multiple languages.

4 Strategies to Attract Visitors to Your Booth

1. Live Product Demonstrations: Engage attendees with interactive presentations of your products.
2. Strategic Promotional Giveaways: Provide branded items that will leave a lasting impression on visitors.
3. Hire a Translator: Facilitate effective communication with international attendees by breaking down language barriers.
4. Utilize Social Media: Create buzz before, during, and after the event through targeted social media campaigns.

5 Deadly Mistakes International Exhibitors Make

• Neglecting Follow-Up: Failing to follow up with leads can lead to missed opportunities for collaboration.
• Underestimating Booth Design: An unattractive booth can deter potential visitors from engaging with your brand.
• Not Setting Clear Objectives: Without defined goals, it’s challenging to evaluate your success at the event.
• Ignoring Post-Event Strategies: Many exhibitors vanish after the event, losing touch with valuable contacts.
• Lack of Engagement: Not actively interacting with visitors can result in low interest and poor ROI.

These mistakes often lead to the unfortunate “post-show blackout,” where the momentum gained during the exhibition fades away.

The End of the Exhibition; A Real Starting Point or a Communication Stop?

The truth is clear: your investment at International Green Week can diminish in just ten days. Many exhibitors find themselves forgotten by potential customers once they return home. This loss of opportunity can result in a disappointing return on investment (ROI) and a missed chance to build lasting relationships.

Bhowco Solution: A 365-Day Presence in the Heart of the Global Food Market

Bhowco provides an innovative solution to the “post-show blackout.” Our platform ensures that your presence endures long after the exhibition concludes. Here’s how Germany Expo Hub addresses your needs:

• SEO-Optimized Company Profile: Enhance your online visibility to attract more leads year-round.
• Lead Generation Throughout the Year: Continuously receive inquiries and engage with potential clients.
• Networking with Exhibition Visitors: Stay connected with contacts made at International Green Week.
• Turning Short-Term Investment into Long-Term Strategy: Transform your exhibition efforts into a sustainable business strategy.

Take Action Now!

Transform your investment in International Green Week into a lifelong growth strategy in the global food market. Sign up today for 365 days of visibility and international customer attraction on Germany Expo Hub.

[Register here: https://bhowco.de/my-account/]

Also, follow us on Instagram for the latest strategic tips on trade fairs in Germany: @bhowco

The International Green Week celebrates on 10 days from Fri., 16.01.2026 to Sun., 25.01.2026 in Berlin its 100th anniversary.

event website

Industry sector in Internationale Grüne Woche Berlin

Food, Beverage and Luxury Foodstuff , Agriculture and Forestry, Landscape Gardening, Fisheries, Livestock Farming , Garden and Pet

Main product group

Beverages, Beer, Wine, Meat Products, Sausages, Fish, Agriculture, Gardening Material, Agricultural Machinery, Cooking Utensils, Fruits, Vegetables, Nourishment, Milk Products, Regenerative energy, Equestrian Sports, Animal Nutrition, Animal-breeding, Forestry, Sweets, Beekeeping, Wood Industry, Aquaria, Gardening Tools, Garden Equipment, Kitchens, Kitchen Machines, vegan products, Organic Food, vegetarian food

BHowCo is a well-known Digital marketing for German trade fairs.
You can add your company listing for free in our International Germany B2B portal .
Connect to the Exhibitors of this trade show (B2B)