FRUIT LOGISTICA Berlin
FRUIT LOGISTICA 2026
FRUIT LOGISTICA
Berlin
World’s leading trade fair for fruit and vegetable marketing
Date:
04.02.2026 - 06.02.2026
Wednesday - Friday, 3 days
Fair location:
Messe Berlin,
Messedamm 22, 14055 Berlin, Berlin, Germany.
Tel: +49 (0)30 30380
Fax: +49 (0)30 30382325
FRUIT LOGISTICA Berlin
Where global fresh produce supply chain resilience is validated — not just product variety presented.
This is not a fair for spot trading or speculative market entry.
Approaching FRUIT LOGISTICA as a fresh produce showcase ignores its function as a global supply chain validation platform. International retailers, importers, and food service operators evaluate suppliers against absolute logistical precision and phytosanitary compliance — where a single cold chain failure or certification lapse results in immediate removal from global procurement lists.
Verified Exhibition Data
- 2,500+ Exhibiting Companies
Global suppliers across fresh produce, technology, and logistics from 90+ countries - Industry Decision-Maker Platform
89% of trade visitors are procurement decision-makers and industry experts - World's Leading Fresh Produce Trade Fair
Covering the entire supply chain from seed to point of sale - Annual Global Procurement Cycle
Pivotal event for annual global supply agreements and partnership validation
These metrics confirm FRUIT LOGISTICA functions as the fresh produce industry's global supply chain validation platform — where logistical reliability and compliance integrity outweigh product variety.
Data source: AUMA – Association of the German Trade Fair Industry
Strategic Snapshot
This is not a fruit and vegetable exhibition. It is a global cold chain logistics and compliance validation platform for perishable goods. Participation signals your capability to maintain absolute cold chain integrity, deliver within narrow biological windows, and navigate complex international phytosanitary regulations — failures here have immediate global supply chain consequences.
Exhibits Successfully When
- Cold chain integrity is certified end-to-end (minimum threshold: <1°C variation across entire transport with full documentation)
- Global phytosanitary compliance is fully documented (all destination country certifications, MRL compliance, traceability systems)
- Supply chain supports just-in-time global delivery (minimum: 14-day sea freight or 48-hour air freight capability with backup)
- You understand 6–12 month global retail planning cycles (commitment to year-round supply and quality consistency)
Likely To Waste Budget When
- Cold chain capabilities are unverified → Hard No if: temperature monitoring and control systems aren't certified
- Competing on price per kilo alone → Hard No if: logistical reliability and quality consistency are secondary
- Lacking destination country certifications → Hard No if: phytosanitary requirements for key markets aren't met
- Expecting spot trading opportunities → Hard No if: goal is short-term sales rather than long-term supply agreements
Decision lock: If any two Hard No conditions apply, exhibiting at FRUIT LOGISTICA is strategically unjustifiable.
Strategic Decision Checkpoint
If you meet fewer than 3 of the 4 "Exhibits successfully when" criteria, FRUIT LOGISTICA becomes a marketing expense rather than a global fresh produce market entry strategy.
Market reality adjustment:
- Meet 3–4 criteria (with global retail references): FRUIT LOGISTICA accelerates integration into multinational retail supply programs.
- Meet 3–4 criteria (new to global market): Requires 18–24 month lead time for certification, trial shipments, and buyer validation.
- Meet 0–2 criteria: Develop certified cold chain and global compliance first. Exhibit after establishing track record with regional importers.
3-Day Visibility vs 9-Month Decision Cycle
FRUIT LOGISTICA provides 3 days of concentrated global evaluation. The international fresh produce industry operates on 6–12 month planning, trial, and contracting timelines for global supply agreements.
Evidence of progress: Inclusion in retail tender processes or trial shipment scheduling 3–6 months post-fair for the *following* season's supply program.
Evidence of failure: No request for certification documentation or cold chain validation within 30 days of the fair.
This gap explains why understanding 365-day visibility in Germany separates produce suppliers from global supply chain partners.
Practical Information
- Dates: 4–6 February 2026
- Venue: Berlin ExpoCenter City, Berlin, Germany
- Established: 1993
- Focus: Fresh Produce, Machinery & Technology, Logistics, Global Supply Chain
- Organizer: Messe Berlin GmbH
- Phone: +49 30 3038-0
- Email: info@messe-berlin.de
- Website: fruitlogistica.com
Strategic Reference Points
Strategic FAQs
What indicates serious global buyer interest at FRUIT LOGISTICA?
Not sample tasting or casual networking. Serious interest is a request for cold chain validation data, phytosanitary certification packages, and trial shipment planning within 21–45 days post-fair for specific retail program timelines.
How is budget catastrophically wasted here?
When suppliers approach FRUIT LOGISTICA as a 'spot trading platform' rather than a supply chain validation platform. The catastrophic cost is failing retailer cold chain audits after significant certification investment, permanently damaging global procurement credibility.
What compliance proof do global retailers require?
Three non-negotiable systems: 1) Certified temperature-controlled logistics with full documentation, 2) Complete phytosanitary certification for all target markets, 3) Digital traceability from farm to store. Missing systems equals immediate disqualification.
Is FRUIT LOGISTICA relevant for small-scale regional producers?
Marginally. The fair's scale and buyer expectations are global supply chain and multinational retail. Regional producers compete against industrial-scale operations and often cannot meet the volume or logistical requirements of major buyers.
Final decision filter: Exhibit at FRUIT LOGISTICA or allocate resources elsewhere?
Exhibit if: 1) Cold chain is certified end-to-end, 2) Global phytosanitary compliance is complete, 3) You understand multinational retail cycles. Otherwise, allocate resources to: 1) Establishing certified cold chain, 2) Obtaining all required certifications, 3) Building track record with regional importers first.
Professional Reference Notice
Information related to FRUIT LOGISTICA may change. While every effort is made to keep this page accurate, exhibitors should always verify details directly via the official exhibition website or organizer channels.
Official overview of FRUIT LOGISTICA Berlin by the organizer
(watch to undrestand the scale. Read below to undrestand how to win as an exhibitor.)
Strategic Analysis for Fresh Produce & Logistics Suppliers
The official narrative focuses on fresh produce. The strategic reality for B2B suppliers is global cold chain validation.
FRUIT LOGISTICA's Real Function
Serves as the fresh produce industry's global cold chain validation platform — where multinational retailers and importers validate logistical precision and phytosanitary compliance, not just evaluate product variety.
Critical Supply Chain Signals Evaluated
- End-to-end certified cold chain integrity (<1°C variation)
- Complete global phytosanitary certification packages
- Digital traceability systems from origin to retail
Strategic Participation Red Line
If cold chain is unverified or destination certifications are incomplete → becomes a networking exercise, not a credible global supply strategy.
Commercial Progress vs. Exclusion
Progress: Cold chain data and certification packages requested for retail tender within 30 days.
Exclusion: No follow-up on compliance validation or trial planning 21 days after initial contact.
Exhibit at FRUIT LOGISTICA only if:
- Your cold chain maintains <1°C integrity with full documentation
- You possess complete phytosanitary certifications for target markets
- You understand 6–12 month global retail procurement cycles
Otherwise: Establish certified cold chain first → obtain all destination certifications → implement digital traceability → then exhibit with global supply intent.
Worried About Vanishing After the Trade Show?
Most international exhibitors disappear after 3-5 days. We help you use German trade fairs as a strategic launchpad to build a 365-day visibility system that builds lasting credibility.
Transform exhibitions into a measurable strategic process.
Take a look at
FRUIT LOGISTICA Berlin TOP BRANDS
These brands reflect long-term presence and relevance within the European fruit and vegetable exhibition ecosystem.
For B2B decision-makers, they serve as trusted reference points inside FRUIT LOGISTICA Berlin.
