Growth Network

Buyers Compare 3-5 Suppliers

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  Starter gets you on the initial list (10-15 suppliers)
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  Growth gets you into the shortlist (3-5 suppliers)
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  90% of deals go to shortlisted companies
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  Being "visible" ≠ Being "considered"

Perceived Commitment = Trust

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  Starter signals: "We're present in this market"
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  Growth signals: "We're committed to this market"
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  B2B buyers prefer committed, stable partners
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  Visibility tier = Perceived seriousness

Growth moves you from the "visible list" to the "preferred shortlist"

Priority Category Visibility

Positioned where buyers actively compare 3-5 options. Not just present, but prominently comparable.

Strategic Positioning Advantage

Differentiated from basic listings. Signals serious market commitment and stability to procurement teams.

Enhanced Credibility Signals

Higher perceived value and trustworthiness. Buyers feel safer choosing you over Starter-level competitors.

For 1.3% of your exhibition cost, you secure your place in the final comparison round.

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  Lost deal value: €5,000-€50,000 per opportunity
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  Wasted exhibition spend: ROI reduced by 30-50%
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  Competitive disadvantage: Others appear more committed
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  Long-term market position: Harder to recover later

Because Growth represents the optimal ROI point. For €390/year (1.3% of a typical exhibition budget), you move from being "visible" to being "seriously considered". Serious exhibitors track their conversion rates and understand that making the final 3-5 supplier shortlist increases deal probability by 300-400%. Growth is where visibility transforms into actual business.

Starter = "We found you in our search."
Growth = "You're on our final comparison sheet."

Practically: Starter-level companies appear in initial discovery lists (10-15 suppliers). Growth-level companies appear in the final comparison shortlist (3-5 suppliers). Since 90% of deals go to shortlisted companies, this is the critical difference between "getting seen" and "getting chosen."

Especially for SMEs. In competitive markets, smaller companies need every advantage. Growth doesn't just make you appear larger—it makes you appear more serious, committed, and stable. For procurement teams, this reduces perceived risk. At €32.5/month (less than €1.07/day), it's often cheaper than your team's daily coffee budget but delivers measurable competitive advantage.

The cost is lost deals and reduced exhibition ROI. If you invest €30,000+ in exhibitions but remain at Starter level, you're visible but often don't make the final comparison. Competitors with Growth appear more committed and secure those deals. One lost €5,000 deal covers Growth for 12+ years. The math is clear for serious exhibitors.

When your goal shifts from "winning comparisons" to "defining the comparison standard." Growth makes you the preferred option among competitors. Authority makes you the reference point others are compared against. If you're aiming for category leadership, market definition, or want to control the narrative in your industry, Authority (€790/year) is your logical next step.