Unleash Retail Innovation: Explore the Future of Shopping at EuroShop Düsseldorf

EuroShop Düsseldorf logoWelcome to EuroShop Düsseldorf, the ultimate international exhibition for retail innovation and store design. Held in Düsseldorf, Germany, EuroShop brings together retailers, designers, and industry professionals to showcase the latest advancements in the world of retail, store concepts, and customer experience. Get ready to immerse yourself in a world where shopping becomes an unforgettable journey.

Key Highlights of the Exhibition:

1. Store Design and Visual Merchandising: Immerse yourself in the art of store design and visual merchandising at EuroShop Düsseldorf. Discover innovative concepts, captivating displays, and immersive environments that create unique shopping experiences. Explore the latest trends in interior design, lighting, and spatial planning that captivate customers and drive sales.

2. Retail Technology and Omnichannel Solutions: Explore the cutting-edge technologies transforming the retail landscape. Experience seamless omnichannel solutions, digital signage, and interactive displays that bridge the gap between physical and online shopping. Learn about AI-powered analytics, mobile payment systems, and personalized marketing strategies that enhance customer engagement and loyalty.

3. Retail Marketing and Branding: Dive into the world of retail marketing and branding strategies. Discover creative campaigns, experiential marketing initiatives, and effective branding techniques that leave a lasting impression on customers. Gain insights into consumer psychology, storytelling, and social media marketing that elevate the visibility and desirability of retail brands.

4. Shopfitting and Store Equipment: Explore the realms of shopfitting and store equipment that optimize retail spaces. Discover innovative shelving systems, checkout solutions, and display fixtures that enhance efficiency and aesthetics. Learn about sustainable materials, modular designs, and energy-efficient solutions that align with the evolving needs of modern retail environments.

5. Retail Security and Loss Prevention: Ensure the safety and security of retail spaces with state-of-the-art solutions. Explore advancements in video surveillance, access control systems, and anti-theft technologies. Learn about inventory management systems, RFID tagging, and data analytics tools that help retailers combat theft, minimize losses, and streamline operations.

By attending EuroShop Düsseldorf, you will join a vibrant community of retail professionals, designers, and technology enthusiasts. Stay at the forefront of retail innovation, connect with industry leaders, and explore collaborations that shape the future of shopping. Whether you are a retailer, designer, or technology provider, EuroShop Düsseldorf offers unparalleled opportunities to unleash creativity, drive growth, and create remarkable shopping experiences.

Please note that while our website serves as a reliable reference for showcasing international exhibitions in Germany, we are not the organizers of EuroShop Düsseldorf. We are dedicated to providing comprehensive information about trade fairs to support your quest for knowledge and business opportunities.

EuroShop Düsseldorf – Trade fair for store equipment

The EuroShop Düsseldorf trade fair is the international trade fair for shop fitting, shopfitting, store design, sales promotion, POS marketing, information technology and security technology.

EuroShop is the world’s largest trade fair for the retail industry and its partners.

It is the source of information and inspiration for professionals and decision-makers on every conceivable aspect of retailing.

It is the showcase for trends and innovations. A hot spot for sales and marketing experts seeking new ideas to spotlight and sell their company’s products and services even better.

EuroShop made its debut in 1966 – with 331 exhibitors and a space of 19,640 sqm. In 2020 this globally leading event impressed again with its unique size and international character:

  • 2,300 exhibitors from 57 countries,
  • 94,000 visitors from 142 countries,
  • 123,800 sqm net exhibition space,
  • 16 exhibition halls.

Thanks to its intelligent structure, EuroShop adapts easily to the dynamic transformation of the retail world – with fascinating experience dimensions for exhibitors and trade visitors, mapping all the facets and channels of modern retailing:

  • Retail Marketing
  • Expo & Event Marketing
  • Retail Technology
  • Lighting
  • Visual Merchandising
  • Shop Fitting & Store Design
  • Refrigeration & Energy Management
  • Food Service Equipment

EuroShop offers exhibitors and visitors All Dimensions of Success: endless scope for presentation of future-focused developments and innovative products for global retail.

The diverse range of exhibitors at the EuroShop Düsseldorf trade fair is supplemented by an excellent supporting program with various conferences and forums.

EuroShop Düsseldorf and Covid-19

The event will take place as a live exhibition and will feature strict Covid-19 prevention measures, including the latest entry regulations.

Among the safety measures that will be put in place are social distancing, mandatory mask wear, and pre-registration.

Between participants, a social distance of 1.5 meters must be maintained.

They must also complete a registration form ahead of time and provide complete contact information.

The contact form must contain full names, phone numbers, and email addresses.

In indoor areas, apart from exhibition stands, attendees must wear masks.

The EuroShop will take place on 5 days from Sunday, 22. February to Thursday, 26. February 2026 in Düsseldorf.

Participants can expect strict COVID-19 safety measures to be installed at the venue.

Latest information about Covid-19 & Health policy in Messe Düsseldorf center


Industry sector

Advertising, Building Services Engineering, Franchising, Hotel and Catering, Shop Fittings, Marketing, …


Main product group

access control, advertising, cold rooms, customer, decorating tools, freezer rooms, information technology, inventory control systems, lamps, light concepts, lighting, marketing activities, mobile sales, outdoor advertising, payment systems, POS systems, pricing equipment, product makers, refrigerated cabinets, refrigeration equipment, safety engineering, security systems, shopping baskets, shopping trolleys, storage facilities, store design, store equipment, vending machines, weighing equipment, …


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Connect to the Exhibitors of this trade show (B2B)

“FAQ – Frequently Asked Question”

When is taking place EuroShop Düsseldorf?

The EuroShop will take place on 5 days from Sunday, 22. February to Thursday, 26. February 2026 in Düsseldorf. It is usually in the month of February. Every Three Years

What is exhibited at EuroShop Düsseldorf?

At EuroShop Düsseldorf – Trade fair for store equipment, there are appointments with national and international exhibitors for Advertising, Building Services Engineering, Marketing, …

Where is taking place EuroShop Düsseldorf?

EuroShop takes place in Düsseldorf, Germany and is held at Messe Düsseldorf Center

 

EVENT LOCATION
VENUE
Messe Dusseldorf Center

Date:
22.02.2026 – 26.02.2026
Sunday – Thursday, 5 days

Past editions:

  • 26 Feb. – 02 Mar. 2023
  • 16. – 20. February 2020

INTERVAL
every three years

FOUNDED IN
1966

ORGANISER
Messe Düsseldorf GmbH
Messeplatz
40474 Dusseldorf
Germany
Tel: +49 211 4560-01
Fax: +49 211 4560-668
Email: info[@]messe-duesseldorf.de
URL:  http://www.messe-duesseldorf.de

PROJECT TEAM
Phone: +49 211 4560-01
Fax: +49 211 4560-668
Email: info[@]messe-duesseldorf.de
Website: http://www.euroshop.de


How to get to EuroShop Düsseldorf
on_foot On foot:

from Dusseldorf Hbf is 1h 30 min walk or 30 min with a bicycle

1h 5 min with a walk or 25 min with a bike

BY Car By car:

from Dusseldorf Hauptbahnhof the ride will take you 30 min (~9 km)

from the airport there are only 15 to 20 min (~9km)

BY Public Transport By public transport:

From the Dusseldorf Central Station U-Bahn Nr U78 will get you there for 26 min

From Dusseldorf International Airport to Messeplatz you need to change transport with either of this 3 options:

– From Airpot Terminals A/B/C: 6 stops with Bus 760 to Freiligrathplatz and then U78 to MERKUR SPIEL-ARENA/Messe Nord and within 7 min walking distance you will reach the Messe*
– SB51 from Flughafen Terminal A/B/C to Theodor-Heuss-Brücke and then with U78 to MERKUR SPIEL-ARENA/Messe Nord and within walking distance you will reach the Messe*
– from Terminals A/B/C take bus 721 for 6 stops to ‘Am Hain’, transfer to bus 722 for another 4 stops to Messe Congress Center and within walking distance you will reach the Messe*

* every choice will take you from 30 to 40 min