EuroShop

The World’s No.1 Retail Trade Fair

EuroShop is the world’s largest trade fair for the retail industry and its partners.

It is the source of information and inspiration for professionals and decision-makers on every conceivable aspect of retailing.

It is the showcase for trends and innovations. A hot spot for sales and marketing experts seeking new ideas to spotlight and sell their company’s products and services even better.

EuroShop made its debut in 1966 – with 331 exhibitors and a space of 19,640 sqm. In 2020 this globally leading event impressed again with its unique size and international character:

• 2,300 exhibitors from 57 countries,
• 94,000 visitors from 142 countries,
• 123,800 sqm net exhibition space,
• 16 exhibition halls.

Thanks to its intelligent structure, EuroShop adapts easily to the dynamic transformation of the retail world – with fascinating experience dimensions for exhibitors and trade visitors, mapping all the facets and channels of modern retailing:

• Retail Marketing
• Expo & Event Marketing
• Retail Technology
• Lighting
• Visual Merchandising
• Shop Fitting & Store Design
• Refrigeration & Energy Management
• Food Service Equipment

EuroShop offers exhibitors and visitors All Dimensions of Success: endless scope for presentation of future-focused developments and innovative products for global retail.

Industry sector in Messe EuroShop

Advertising, Marketing, Franchising, Hotel and Catering, Shop Fittings

Main product group

Shop Construction, Shop Fittings, Lighting Technology, Industrial Refrigerators and Deep-Freezers, Trade Fair Construction, Sales Promotion, Franchising, Display, Advertising, Advertising Media, Trade, Lighting Technology, Security Systems, architecture, Marketing, Communications Media, Event-Marketing, digital marketing, Shop Window Supplies, Direct Marketing, E-Commerce, Events, Shop-in-Shop, Point-of-Sale Equipment, Merchandise Presentation

BHowCo is a well-known Digital marketing for German trade fairs.
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