Added Value Support GmbH

Added Value Support GmbH: International Plant Trading and Horticulture Services

Added Value Support GmbH (AVS) is a German plant trading company based in Westerstede, in the Ammerland region — one of Europe’s recognised centres of nursery production. The company operates nationally and internationally as a full-service supplier to professional horticulture customers, combining its own plant assortment with an international supplier network. Its core range includes conifers, rhododendrons, deciduous trees, blueberries, roses and bamboos. Added Value Support positions itself as a flexible partner that manages the plant-supply process from assortment advice and procurement through to quality control, commissioning, transport and customs clearance.

Plant Portfolio and Assortment Groups

Added Value Support’s assortment focuses on nursery and garden plants for professional buyers, with the following main product groups:

Conifers : A broad selection of coniferous plants for garden centres, landscaping and nursery applications.

Rhododendrons : One of the Ammerland region’s traditional specialty crops, supplied for garden retail and landscaping programmes.

Deciduous Trees : Deciduous tree varieties for garden centres, landscape projects and municipal planting schemes.

Blueberries : Blueberry plants for fruit growers and garden retail, reflecting the growing consumer demand for berry cultivation.

Roses : Rose varieties for garden retail and ornamental planting.

Bamboos : Bamboo plants for garden design, screening and container applications.

The company reports that it also integrates its own offering with the product range of BCM Baumschule Christoph Marken GmbH & Co. KG, supported by an international supplier network that allows it to handle unusual or time-critical customer requests.

Full-Service Plant Sourcing

Added Value Support structures its offer as a complete sourcing service rather than a single-product supply. The company supports customers across the entire plant-procurement process, including:

Assortment Advice : Advisory support for garden centres and professional buyers regarding plant selection, assortment completion and seasonal requirements.

Plant Procurement : Sourcing of plant material through the company’s own range and its international supplier network.

Quality Control : Coordination and verification of plant quality before delivery.

Commissioning : Organisational support relating to order preparation and the start of the supply process.

Transport and Customs Clearance : Support for cross-border plant deliveries, including customs-related processing.

This service model is designed for professional buyers that require coordinated sourcing rather than isolated plant transactions.

Private Labelling and Market Positioning

Added Value Support offers private-label services for plants, enabling customers to position plant assortments under their own brand or retail identity. The company states that all plants can be completed with private labelling for individual market positioning. This includes customer-specific presentation and selected requirements such as pot colours, sizes and designs. Private labelling supports garden centres and other professional buyers in differentiating their assortments and maintaining consistency with their own retail positioning.

Logistics and Europe-Wide Delivery

An important element of the Added Value Support service model is its in-house shipping capability. The company operates its own shipping company, which is used for efficient and effective transport processing. According to the company, it has many years of experience supplying garden-centre operators throughout Europe. The combination of sourcing, quality control, private labelling and logistics positions Added Value Support as a horticultural supply-chain partner rather than a pure trading intermediary.

Added Value Support Capabilities for Horticulture Buyers

For professional horticulture buyers — particularly garden centres, nurseries and wholesalers — Added Value Support offers several relevant capabilities:

Flexible Full-Service Model : The company describes itself as a flexible full-service provider, supporting customers from assortment advice to customs clearance.

International Supplier Network : Complementing its own range with international suppliers, the company reports the ability to manage unusual customer requests within short time frames.

Private Label and Own-Brand Positioning : Garden centres can order plants that carry their own branding and presentation standards.

Europe-Wide Delivery Experience : The company reports many years of experience in delivering to garden-centre operators across Europe.

In-House Logistics : The company’s own shipping capability supports transport coordination and reduces dependency on third-party carriers.

Industries and Customer Segments

Added Value Support’s services are relevant to professional buyers across the horticulture value chain:

Garden Centres : Assortment completion, private-label plants and coordinated delivery for seasonal retail programmes.

Nurseries and Growers : Sourcing of plant material and supplier-network access for assortment expansion.

Wholesale Distributors : International sourcing and logistics support for plant distribution to retail.

Landscaping and Municipal Buyers : Plants for landscaping projects and public planting programmes, sourced through the company’s supplier network.

Added Value Support GmbH at IPM Essen

Added Value Support GmbH participates at IPM Essen, the world’s leading trade fair for the horticulture industry, presenting its plant trading and full-service sourcing model to international garden-centre buyers, wholesalers and professional horticulture customers. For broader information on the event, explore the IPM Essen Trade Fair Overview or visit the official IPM Essen website.

Added Value Support GmbH FAQ

• What does Added Value Support GmbH do?
  Added Value Support GmbH is a German plant trading and full-service horticulture supplier providing plant sourcing, assortment support, quality control, private labelling, logistics and customs-related services.
• Which plants are part of its core assortment?
  The company lists conifers, rhododendrons, deciduous trees, blueberries, roses and bamboo among its main assortment groups.
• Does Added Value Support provide private-label plant services?
  Yes. The company offers private labelling and can support customer-specific presentation requirements, including pot colours, sizes and designs.
• Does the company deliver across Europe?
  Yes. Added Value Support states that it has many years of experience supplying garden-centre operators throughout Europe and operates an in-house shipping company.
• Who are the main B2B customers for Added Value Support?
  The service portfolio is particularly relevant to garden centres and professional horticulture buyers requiring coordinated sourcing, assortment completion and logistics support.