Dakalama Group

Dakalama Group: Master Distributor of Premium Professional Haircare Brands Across the Balkans Since 2014

Dakalama Net Dooel Skopje (Dakalama Group) is a privately held wholesale distributor headquartered in Skopje, North Macedonia. Founded in December 2014, the company initially specialized in children’s equipment from brands including Cosatto, Recaro, Strider, and Thule. Since November 2016, Dakalama Group has strategically pivoted to become the exclusive importer and distributor for professional haircare brands across the Balkan region. Today, the company represents one of the most appreciated portfolios in the hairdressing industry, serving North Macedonia, Serbia, Kosovo, Albania, Montenegro, and Bosnia and Herzegovina. Dakalama Group’s mission and vision center on offering the best to customers, with the deep belief that quality is always recognizable by itself and never disappoints. The company strives to maintain market leadership regionally, providing the best hairdressing brands while excelling at quality service.

Exclusive Brand Portfolio: 15+ Premium Professional Haircare Labels

Dakalama Group has built an exceptional portfolio of exclusive, premium brands for the professional hair industry. Key represented brands include:

Revlon Professional : A leading brand for hair coloring, care, and styling products. Offers innovative products for every hair type—dry and treated, damaged, lifeless, oily, or thin. Trusted by world-renowned hairdressers globally.

Olaplex : A revolutionary formula that restores damaged and broken links in the hair fiber caused by chemical, thermal, or mechanical treatment. Now considered essential by hairdressers worldwide.

American Crew : An exclusively men’s brand that defines new fashion trends and styles in male hairdressing and grooming. More than a manufacturer—a revolutionary milestone in male styling history.

KASHO : Professional shears and hairdresser’s equipment of supreme perfection. Each pair is handcrafted by skilled “SHISHO” master craftsmen from carefully selected high-quality metal, offering superior wear and corrosion resistance.

Olivia Garden : Professional hairdresser’s brushes, shears, and tools distinguished by excellent quality and high functionality. Portfolio includes more than 350 products sold worldwide.

Framar : Specializes in hair coloring tools, accessories, and aluminum foil—high-quality and innovative coloring products essential for professional hairstylists.

Uppercut Deluxe : An Australian-born, modern yet traditional approach to men’s grooming inspired by 1950s barbershop style. Made with only the finest ingredients without fancy embellishments.

Maletti : The world’s number one company for hairdressing chairs and washstands. Maintains 33,000 m² of cutting-edge production sites and the world’s largest showroom dedicated to beauty design.

Alterna : Alternative luxury haircare combining clinically proven, salon-tested results with natural, good-for-hair ingredients. Purity and innovation inspired by skincare science.

Affinage : A British-born luxurious hair care range with a mission to become the best salon professional brand in the world through superior products, innovation, and education.

Reuzel : Inspired by classic barbershop traditions, rock ‘n roll, custom culture, and the working-class ethic of Rotterdam. Combines classic styles with modern attitude.

Dapper Dan : Founded in Sheffield, England (2011), offering unique grooming products developed over a 10-year period for the style-conscious modern man.

Milk Shake : Salon professional hair care brand inspired by nature, using milk protein and natural ingredients. Offers complete range of shampoo, conditioner, intensive treatments, and styling products.

Previa : Committed to preserving nature with pure products enriched with certified active ingredients—free from parabens, petroleum derivates, lanolin, artificial colors, and animal-derived ingredients.

REF Stockholm : Premium Swedish professional haircare brand (Master Distributor appointment announced 2024/2025). Combines Scandinavian innovation, sustainability, and true salon excellence with vegan and cruelty-free formulations.

History and Strategic Evolution: From Children’s Equipment to Hair Industry Leadership

Dakalama Group’s evolution demonstrates strategic agility and market understanding. Founded in December 2014, the company initially imported children’s equipment from premium brands Cosatto, Recaro, Strider, and Thule. In November 2016, the company pivoted to become an exclusive importer and distributor for professional hair brands in Macedonia, starting with Revlon Professional, Olaplex, Kasho, and American Crew. Since that strategic pivot, Dakalama Group has continuously expanded its brand registry. New additions include Olivia Garden, Framar, Uppercut Deluxe, Maletti, Alterna, Affinage, Reuzel, Dapper Dan, Milk Shake, Previa, and most recently REF Stockholm. The company has succeeded in doubling the number of brands it represents in a relatively short period and keeps growing in every segment of the business—customers, employees, sales, and profits.

In addition to its haircare portfolio, Dakalama Group operates www.telefoni.mk (founded 2007), the best-established Macedonian-language technology website, offering advertising space and related digital services since taking over the platform in 2014.

Core Values: Quality, Partnership, and Professional Excellence

Dakalama Group operates on a clear value framework. The company collaborates only with premium and highly recognizable brands, believing that quality always speaks for itself and never disappoints. Customer satisfaction is the primary metric of success, driving continuous improvement in service delivery. The company strives to excel at quality service across all touchpoints—from ordering and logistics to education and after-sales support. Dakalama Group truly stands for its clients and their level of satisfaction with the company’s offer.

The company’s vision is to continue being the market leader regionally, providing the best hairdressing brands on the market. This regional leadership ambition supported by continuous expansion in brand portfolio, customer base, and operational excellence.

Market Coverage: Six Balkan Countries, One Strategic Distribution Hub

Dakalama Group operates across six Balkan markets: North Macedonia (headquarters), Serbia, Kosovo, Albania, Montenegro, and Bosnia and Herzegovina. The company’s strategic location in Skopje enables efficient logistics, established customs clearance expertise, and access to CEFTA trade agreement benefits. For international brands seeking Balkan market entry, Dakalama Group offers a single-point distribution solution across approximately 20 million consumers.

Professional Education and Salon Business Support

Dakalama Group supports its brand portfolio with comprehensive professional services. Education programs include certification training for hairstylists on brand-specific techniques and product chemistry, technical workshops for advanced colour and styling applications, and ongoing professional development through brand educators. Salon business support includes retail merchandising guidance, inventory management systems, and marketing and brand support adapted for local markets. The company actively partners with top salons, hairstylists, and distributors who want to stand out with premium brands.

Dakalama Group at TOP HAIR Düsseldorf: Connecting Balkan Professionals with Global Brands

TOP HAIR Düsseldorf, the leading B2B trade fair for the international hairdressing industry, provides Dakalama Group with a strategic platform to connect with German and European distributors, salon owners, and professional buyers. As the exclusive distributor for 15+ premium haircare brands across six Balkan countries, Dakalama Group uses TOP HAIR to present its portfolio to potential sub-distributors and salon partners. The fair serves as a critical venue for demonstrating the company’s established distribution infrastructure, regulatory expertise across multiple jurisdictions, and relationships with professional salons throughout the region.

For European brands seeking Balkan market entry, Dakalama Group’s presence at TOP HAIR signals a mature, professional distribution partner with proven track record across multiple premium brands.

Partnership Opportunities: Salons, Distributors, and Industry Professionals

Dakalama Group is actively seeking partnerships across its six-country territory. Top salons seeking exclusive, premium brand partnerships to differentiate from competitors are invited to connect. Individual hairstylists seeking advanced education, certification, and access to high-performance professional products are welcome. Sub-distributors within individual Balkan countries capable of extending brand reach to secondary cities and salon networks are actively recruited. Education partners interested in incorporating brand certification programs into existing curricula are encouraged to reach out. The partner qualification process emphasizes commitment to professional standards, investment in education, and alignment with premium brand positioning.

Engaging with Dakalama Group at TOP HAIR Düsseldorf

At TOP HAIR Düsseldorf, Dakalama Group representatives will present the complete brand portfolio, discuss sub-distributor opportunities across Balkan markets, and connect with European brands seeking Balkan distribution partners. The exhibit is designed for professional dialogue with salon owners, distributors, and industry professionals interested in premium haircare brands. All formal business inquiries are directed through the company’s established B2B channels.

Professional Resources and Further Information

For strategic context on the fair’s role in the professional hairdressing industry, review the TOP HAIR Düsseldorf Trade Fair Overview.
To explore partnership opportunities and the complete brand portfolio across Balkan markets, visit the official Dakalama Group website.

Frequently Discussed Topics Regarding Dakalama Group

• When was Dakalama Group founded and what was its original business?
  Founded in December 2014, initially importing children’s equipment from brands including Cosatto, Recaro, Strider, and Thule before pivoting to professional haircare distribution in November 2016.
• What is Dakalama Group’s core business today?
  Exclusive importer and distributor for 15+ premium professional haircare brands across six Balkan countries: North Macedonia, Serbia, Kosovo, Albania, Montenegro, and Bosnia and Herzegovina.
• Which premium brands does Dakalama Group represent?
  Revlon Professional, Olaplex, American Crew, KASHO, Olivia Garden, Framar, Uppercut Deluxe, Maletti, Alterna, Affinage, Reuzel, Dapper Dan, Milk Shake, Previa, and REF Stockholm.
• What is the REF Stockholm partnership?
  Dakalama Group has been officially appointed as Master Distributor for REF Stockholm—a premium Swedish professional haircare brand—across the entire Balkan region.
• What makes Maletti significant in the portfolio?
  Maletti is the world’s number one company for hairdressing chairs and washstands, with 33,000 m² of production sites and the world’s largest showroom dedicated to beauty design.
• What digital assets does Dakalama Group operate?
  Since 2014, the company has operated www.telefoni.mk (founded 2007), the best-established Macedonian-language technology website, offering advertising and digital services.
• Why is TOP HAIR Düsseldorf strategic for Dakalama Group?
  TOP HAIR is Europe’s leading B2B trade fair for professional hairdressing, attracting distributors, salon owners, and brands seeking Balkan market entry—enabling Dakalama Group to connect with potential sub-distributors and salon partners.
• How can a salon or distributor partner with Dakalama Group?
  Professional partnership inquiries should be directed through the official contact channels on the Dakalama Group website or by connecting with the team at TOP HAIR Düsseldorf.