REHACARE

REHACARE

23. – 26. September 2026 | Düsseldorf, Germany

Official Website: https://www.rehacare.com/

Overview

REHACARE serves the European assistive technology, rehabilitation, and inclusive living ecosystem, connecting manufacturers of assistive devices, digital health solutions, therapeutic equipment, and inclusive design providers with procurement teams from care providers and hospitals, public health authorities, specialist retailers, occupational and physical therapists, and end-user associations.

The exhibition attracts professional buyers, prescribing professionals, and user advocates from across Europe. International exhibitors participate to present assistive technology, rehabilitation equipment, digital health solutions, and inclusive design products for the healthcare and social care sectors. The relevance of participation depends on whether exhibitors can meet the expectations of professional buyers who evaluate medical device certification, reimbursement pathway viability, clinical evidence, user acceptance, and service network capability.

Why This Trade Fair Matters

Strategic decisions in the assistive technology sector are influenced by procurement teams from large care providers, public health and social welfare authorities, specialist retailers, occupational and physical therapists, and end-user associations — many of whom attend REHACARE to assess new products, evaluate supplier capability, and make purchasing decisions for assistive technology and rehabilitation solutions.

These stakeholders evaluate suppliers based on medical device regulation compliance, reimbursement pathway viability, clinical evidence, user acceptance, service and support network capability, and the ability to demonstrate real-world usability. The exhibition provides a concentrated environment where suppliers can engage with multiple decision-influencing roles across the assistive technology value chain simultaneously.

Beyond immediate interest, REHACARE offers long-term value through market intelligence, partnership identification, competitor monitoring, and industry positioning. International exhibitors can follow discussions around personalized care models, digital health integration, inclusive design, and reimbursement strategy developments that shape the assistive technology market. The exhibition should be viewed as one stage within a longer reimbursement and integration process rather than a standalone sales opportunity.

Is This Trade Fair Right for You?

Ideal For

Manufacturers of high-quality assistive technology and medical devices — wheelchairs, orthotics, communication aids — are relevant exhibitors when they have clear certification and a compelling reimbursement strategy for their target markets. These companies are commercially prepared because professional buyers expect to see demonstrated medical device regulation compliance, clinical evidence, and a clear path to reimbursement eligibility.

Innovators in digital health and ambient assisted living — telehealth platforms, remote monitoring sensors, medication management systems, and smart home integrations that support independent living — can engage with care providers and public authorities seeking solutions for home-based care and community integration. Providers of therapeutic and rehabilitation equipment used in clinical and home settings, with evidence-based outcomes data, are well-positioned for discussions with occupational and physical therapists.

Companies offering inclusive design solutions for workplaces, public spaces, and mobility, targeting corporate social responsibility and public procurement, can connect with public authorities and corporate buyers seeking inclusive infrastructure solutions. Suppliers who can demonstrate understanding of the complex matrix of medical device regulations, health insurance reimbursement pathways, and user acceptance requirements are better equipped for the detailed evaluations that characterize assistive technology procurement decisions.

May Not Be Suitable For

Suppliers of generic, non-medical consumer products without specific adaptation or proven benefit for the target groups of disability, rehabilitation, or elderly care may find the professional audience’s expectations misaligned with their offering. Companies with a purely charitable or philanthropic posture, lacking a professional B2B or B2G sales and distribution model for the healthcare sector, may struggle to establish credibility with professional buyers.

Exhibitors unprepared for in-depth dialogues about technical documentation for medical device regulation, clinical evaluation reports, and the intricacies of negotiation with health insurance funds and care insurers may find procurement discussions challenging. Suppliers without reimbursement strategy documentation, clinical evidence, or service network capability may find discussions limited to price competition rather than value demonstration.

Business Opportunities

• Present assistive technology and rehabilitation equipment to procurement teams from care providers and hospitals evaluating medical device certification and clinical evidence
• Discuss digital health and ambient assisted living solutions with public authorities and care providers focused on home-based care and community integration
• Connect with occupational and physical therapists exploring therapeutic equipment and rehabilitation solutions
• Identify partnership opportunities with specialist retailers, distributors, and service network providers
• Evaluate competing approaches to inclusive design, digital health integration, and personalized care
• Monitor regulatory and reimbursement discussions affecting medical device regulation and funding pathways
• Explore public sector opportunities through direct engagement with health and social welfare authorities
• Understand reimbursement pathway requirements through direct engagement with procurement professionals and insurers

Exhibitor Perspective

Effective participation at REHACARE depends more on regulatory compliance, reimbursement strategy, and service network capability than on booth size alone. Professional visitors arrive with specific questions about medical device certification, reimbursement pathway viability, clinical evidence, user acceptance, and service network capability.

They expect exhibitors to demonstrate understanding of medical device regulations, reimbursement processes, and the operational realities of care delivery and home-based support. A well-designed product without documented medical device certification, reimbursement strategy, or service network capability may generate interest but rarely secures procurement commitments. Before investing in exhibition space, suppliers should evaluate whether their product’s regulatory and reimbursement pathway is viable in their target European markets.

Exhibitors should treat REHACARE as the beginning of a reimbursement and integration process rather than expecting immediate procurement commitments during exhibition days. The evaluation cycle typically involves multiple stakeholders — procurement teams, clinical professionals, reimbursement specialists, and end-user advocates — with distinct criteria for regulatory compliance, clinical evidence, and user acceptance. Maintaining consistent engagement throughout this cycle and providing detailed medical device documentation, reimbursement strategy information, and clinical evidence can help suppliers continue discussions and develop professional relationships with potential buyers.

For international exhibitors, REHACARE should be considered within a year-round market presence strategy where exhibition conversations are supported by ongoing regulatory compliance development, reimbursement navigation, relationship building with care providers and public authorities, and user engagement. The value should be measured through qualified procurement discussions, regulatory progress, partnership development, and user acceptance evidence rather than immediate sales volume during the event.

Before You Exhibit

Define specific objectives for each stakeholder group. Procurement teams, clinical professionals, reimbursement specialists, and end-user advocates have different evaluation criteria. Prioritize organizations where your solution addresses an identifiable care need or procurement requirement rather than approaching the visitor list as a general lead database.

Prepare comprehensive regulatory, clinical, and reimbursement documentation. Medical device certification, clinical evaluation reports, reimbursement strategy documentation, service network information, and user acceptance evidence are common evaluation criteria that professional buyers expect to review during assessment discussions.

Research attending care providers, public authorities, and specialist retailers. Identify target organizations and relevant decision-makers connected to REHACARE. Schedule pre-fair meetings rather than relying on chance encounters during the event.

Develop stakeholder-specific messaging. Different stakeholders ask different questions. Procurement teams focus on certification and reimbursement, clinical professionals on evidence and outcomes, public authorities on population health and cost-effectiveness, and end-user advocates on usability and independence. Preparing distinct talking points for each persona improves communication effectiveness.

Plan a structured follow-up timeline for regulatory and procurement cycles. Preparing detailed regulatory documentation, reimbursement strategy information, and clinical evidence in advance allows faster response to post-event inquiries. This responsiveness is critical given the regulatory and procurement cycles typical in assistive technology decisions.

Continue Your Research

European assistive technology buyers evaluate suppliers through a structured regulatory and reimbursement qualification process that international companies often misunderstand. Understanding medical device regulation, reimbursement pathways, and procurement expectations is essential before investing in REHACARE exhibitor participation. Understanding German B2B Buyer Behaviour in Healthcare and Assistive Technology explains how procurement decisions are made and what international suppliers should prepare.

Many exhibitors focus all their resources on exhibition days and lose momentum afterward. However, regulatory and procurement cycles typically extend across many months. Building Long-Term Visibility After a German Trade Fair explains how to maintain communication and regulatory credibility throughout the extended procurement and reimbursement cycle.

International exhibitors often underestimate the preparation required for German and European assistive technology exhibitions. From regulatory documentation to reimbursement evidence, structured planning significantly influences participation quality. Assistive Technology Exhibitor Checklist for German Trade Fairs helps technology and device companies prepare regulatory documentation, reimbursement evidence, and post-event follow-up before entering German exhibitions.